This then happens depending on the goal you set for the campaign. Think of maximizing clicks, maximizing conversions or perhaps a target impression percentage, but you can also set a target CPA, among other things. that Google can take a lot of work off your hands and set the bid at the right time and when Google itself calculates when this could have the most effect. Very handy of course, but you also lose a lot of control. Although Google is of course learning better and better - thanks to machine learning - to set the right bids given the circumstances.
Google also has difficulty dealing with, for example, abrupt seasonal changes, which means that the right bid is not always set at that time . I therefore usually opt for the enhanced you phone number list are or improved CPC setting within a Google Ads campaign and with this you always determine the bid yourself, but Google can still offer a little plus or minus when Google thinks that a conversion can be achieved with it . Run optimization round Ideally, you periodically carry out such an optimization round in which you adjust bids and then leave a week or two weeks or another period in between, after which you carry out such an optimization round again.
You then take the data of that previous rest period. It is of course best for me to show you how you could carry out such an optimization round on the basis of a campaign. By the way, if you want to know more about setting the right CPC bid , my colleague Eddie also made a very nice video about it and he tells you all about it. You can also find that video above. Which campaigns to optimize? In my optimization today I want to see if I can get more conversions from my Google Ads campaign.